Why sponsered tweets are not the end of the world

We have all received a tweet that looks like the image above.For the past couple years sponsored tweets and blogs  have been have been a norm on twitter and like services.While they can be undesired and feel like an  annoying Tv./radio commercial or an unwanted piece of junkmail in your mailbox(not inbox)  I have decided to look back at some of the resistance  sponsored tweets had and some of the positives( if any) they offered.

"sponsored Tweets will purposely mislead the public because we wont know whats an ad or real authentic info". While I question all the content my friends tweet about is authentic at times a know non of them " are  on the take" because sites like sponsored tweets required full discloser on all tweets. Refer to the image above (dollar. #ad http).

While I understand that there some reason for concerns I believe the benefits outweigh the negatives. We all follow people on twitter for some reason or another . Some are friends and family,  but other such as celebrities, athletes, and professional/amateur bloggers. Those that we dont know personally give us something through entertainment or information we want or are interested in. Why should they not  be compensated as a spokesperson just like every celebrity who tries to sell me shoes , deodorant, cars, financial service and cel phone through commercials.

I would also like to note its not just major celebrities. Many small bloggers who have built up a good following participate in programs like ad.ly and sponsered tweets.
This form of advertising can also help all businesses not just big business. For about a hundred dollars you can get someone to tweet to 50 thousand people a promotion for your small buisness.

However if these reasons are not good enough and you want no ads on any tweets you receive, you still reserve the right to unfollow that sponsored tweeter...

http://sponsoredtweets.com/about/ethics/

http://blogs.hbr.org/cs/2010/05/twitter_bans_sponsored_tweets.html