In case you haven't noticed the newspapers have been using the internet to save there businesses. I thin its ironic that one industry is using tools from an industry that is putting them out of business, but oh well .The truth is, what most people do not know is that over the past 30 years newspaper readership was at a steady decline. To give you an idea 25 years ago our local newspaper the Miami Herald had over half a million daily newspapers in circulation. Today they struggle to keep 195000 daily issues in circulation and around 260,000 sunday. I think one major problems (prior to the internet) was the business model. The declines are greater when you factor in that the south Florida population has grown in that time span. For too long the industry relied on a old never changing business model. which is print a paper , sell advertising, and sell the issues. The model has now recently change because of the internet. in 2003 the newspaper industry received 1.2 billion in ad revenue and in 2006 it was up to 2.7 billion. While this may seem as a positive this new model puts them in competition with every single online newspaper not just local ones. It also puts them in competition with every news source, including cspan, cnn, every tv online news out fit, Google , Facebook and twitter , and any individuals blog that collects advertising revenue. Unfortunately for the papers is that they still have the burden of covering the high costs of ink ,paper and manpower to produce the print version of there news.
To show you the power of the social media outlets. go to your Facebook or twitter page . Search for any newspaper . Chances are you will find that the paper has Facebook page and a twitter account.--
Thats right the newspapers are using there competitors media to promote there business. When was the last time you saw a Facebook ad on a newspaper? Unfortunately ,the papers will be at a severe disadvantage as long as they continue to absorb the costs of paper ink and man power to physically print and deliver there issues.. But once they move from that old Model , they will be able to survive but not dominate like they once did.
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